Bears, oh my!

I would like to know who's brilliant idea it was to pay 2 guys to dress up in bear costumes to promote the opening of a documentary about a failed actor who spent 13 summers living with and often touching grizzly bears until he was mauled and eaten along with his unlucky girlfriend who had joined him that final summer. Bring the kids! I also wouldn't want to wear that hot suit in the middle of summer. Peeew Unless, of course I had a pink tutu and sequin bikini top.